Korean beauty, or K-beauty, is a growing trend in the U.S., thanks to TikTokers and other social media influencers showing off the innovative and effective products.

But what is it exactly?

Woman pass down beauty traditions and routines, from generation to generation. When you put those routines and traditions together with innovations and science, you get manufacturers who are competing in a market designed for the customer that really cares about their skin and wants skin that looks glassy and silky and smooth.

They’re creating these amazing technologies that aren’t available in other parts of the world.

The good news? K-beauty products are becoming readily available everywhere, specially here in our site. So what are you waiting for?