The Best Korean Skin Care Products of 2021 as seen on Today
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Our editors independently selected these items because we think you will enjoy them.
Korean beauty, or K-beauty, is a growing trend in the U.S., thanks to TikTokers and other social media influencers showing off the innovative and effective products.
Ryan Sullivan, co-founder of The Beauty Spy, is on a mission to spread knowledge about K-beauty and its benefits. The Beauty Spy is a bit of a middle man for K-beauty products, and Sullivan told Shop TODAY that’s because for a long time, it was difficult to purchase Korean beauty products if you didn’t live in Korea.
“People were hearing about this stuff in America, but they couldn’t get their hands on it,” said Sullivan. “So about four years ago, we created this concept linking the two things together: The innovation coming out of Korea, brought over through The Beauty Spy.”
What is the innovation behind K-beauty?
“It’s the idea that, from generation to generation, you pass down these traditions and routines that get put together with innovations and science,” Sullivan explained. “When you put those two things together, you get manufacturers who are competing in a market designed for the customer that really cares about their skin and wants skin that looks glassy and silky and smooth. They’re creating these amazing technologies that aren’t available in other parts of the world.”
The good news? In addition to websites like The Beauty Spy, K-beauty products are becoming readily available everywhere, from Amazon to Target to Ulta. Here are some of the best Korean skin care products you can currently get your hands on.
Anti-Aging Kit
The good news? In addition to websites like The Beauty Spy, K-beauty products are becoming readily available everywhere, from Amazon to Target to Ulta. Here are some of the best Korean skin care products you can currently get your hands on.
$175 $122


CBD Serum Pearls
A whole new way of treating your skin. Each pump crushes pearls infused with the perfect dose of CBD. All the goodness of K-Beauty and CBD with each pump. Apply to your face and neck with before your moisturizer or for maximum effect, after the Jinjoo CBD cream pearls.
$120 $90
Moisturizing Cream Pearls
Perfect alone or when paired with the CBD Serum Pearls. Each Jinjoo CBD cream pearl contains the perfect amount of CBD and moisturizing ingredients, like aloe and macadamia oil. These cream pearls are ideal for very dry to normal skin, absorbing easily without causing breakouts. Use at bedtime and in the morning. Works well under makeup.
$60 $45


Hydrating Masks
A set of hydrating masks infused with CBD. Recommended for weekly use, but just in case, each set includes five (5).
$40 $30
JinJoo Skin Trio
Get the Jinjoo Anti-Aging Kit for clear, luminous skin. Then treat yourself weekly to a hydrating mask for an extra boost. And if you pre-order, you’ll get all three at an unbeatable discount.
$220 $154

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