Our Story
South Koreans have long believed in the medicinal and healing properties of plants. This belief took root centuries ago. To this day, Koreans eat fermented foods like kimchi, or pickled cabbage, to improve their metabolism, and visit herbalists for remedies, called han yak, to treat everything from digestive problems to heart conditions. The Korean plant-based culture helps the body achieve balance.
It is this reverence of natural products guides Jinjoo Labs. We believe in using clean, natural ingredients to achieve the best results.
Jinjoo founder Rene Shin, grew up in South Korea, in recent years dubbed ‘the skincare and beauty capital of the world.’ She’s always been fascinated with Korean skincare trends, but never understood the science behind it until she attended medical school in New York City, when she researched how K-beauty products work so well without irritating the skin. The answer was really quite simple: many K-beauty skincare lines are free of harsh chemicals or dyes. At the time, another trendsetting ingredient – cannabidiol, or CBD – was making headlines for its anti-inflammatory and anti-oxidantative properties. Rene knew then that she wanted to combine K-beauty ingredients with CBD.
“Korean skincare lines aren’t just about the incredible, anti-aging ingredients. It’s actually very high tech, and I knew I wanted Jinjoo to have a mechanism so consumers could get the best results possible, every time,” said Rene.
Rene, who holds an engineering degree from the University of Toronto and an MBA from Seoul National University, interviewed some of world’s best manufacturers of beauty products before teaming up with KPT, winner of the Beiersdorf Innovation Award and the "most prestigious technology award" in Korea. KPT was originally founded to apply pharmaceutical techniques to the production of cosmetic ingredients.
Rene Shin
Founder
"Think about how certain medications absorb better into your body. Well, KPT developed similar techniques so creams and lotions absorb better into the skin, making it much more effective,” said Rene.
With KPT’s patented "pearl" delivery mechanism, Jinjoo delivers the precise amount of CBD and Korean beauty ingredients. Our own testing with KPT as well as with the Miami Skin Care Institute is showing us that JinJoo can help provide relief for common skincare issues like rosacea and acne - all the while helping slow skin aging. Jinjoo is effective for minimizing trouble spots, like fine lines, dark spots, under-eye circles, and general sun damage.
