Jinjoo Labs has announced Louise Caldwell is joining the company as chief executive officer. Caldwell will be responsible for expanding Jinjoo Labs’ beauty offerings and preparing the sale of the start-up company’s skin care line in retail stores.
Caldwell’s previous experience includes vice president of sales at both Revlon and Elizabeth Arden and senior vice president of sales for Drunk Elephant. Caldwell has also served as a key adviser for Dr. Barbara Sturm and was the U.S. president of Birkenstock Natural Skin Care.
Rene Shin, founder of Jinjoo Labs, says, “We are thrilled to have Louise’s expertise. She knows beauty and she’s passionate about it. She immediately understood our brand and mission and has already identified opportunities to take our formulations to the next level.”
Caldwell says, “I am excited to be a part of this start-up. When I was approached by Jinjoo Labs, I was immediately taken by the concept and aesthetic of this new brand. There is immense potential in the CBD skincare space and Jinjoo Labs is leveraging exciting new innovations to make the products high quality and functional, which in turn will help our consumers look and feel their best.”